Tru Kolors

Tru Kolors is a sportswear brand created by Kansas City Chiefs star tight end Travis Kelce. The collectible, design-led styles are crafted with high-quality fabrics and construction yet maintain an accessible price point. Inspired by vintage sporting goods, the aesthetic is expressive with pop colors and bold features. The brand teamed up with the Chiefs to release custom merch drops tied to each season, making Kelce the first NFL athlete to ever collaborate with an NFL team to design licensed merch. In fall 2025, Tru Kolors collaborated with American Eagle to release a first-of-its-kind collection designed and led by Travis and the Tru Kolors crew. Travis selected some of the nation's top college sports stars to showcase the collection and help empower the new generation of NIL athletes.